Coworking offices: who uses them and why?

April 2021

Do you wonder what coworking offices are and what kind of people utilise these spaces the most?

Below you will find a brief explanation of this phenomenon and the breakdown of its population. You can find out which industries, professions and working models are the biggest membership segments.

You can also have a look at the major benefits of coworking that make people love them so much. What is so special about the coworking offices, that has made it a hugely popular choice for millions around the world?

If you are curious about the idea of coworking and its rising trend, you can check this article out.

So who uses coworking spaces?


Self-employed professionals, who offer their services on a per-job basis and are not officially employed by any company. The most common freelance occupations are connected with creative industries, like photography, graphic design, journalism, copywriting, translation or IT-based jobs. Self-employment does not come with a complimentary office, so freelancers need to set their working conditions up on their own. Working from home is great, just like from a cosy cafe or a beach, but it is not always cost-effective, right?

Small businesses and teams

More than a sole-proprietorship but not big enough to invest in an expensive office in a corporate-like building with a long-term agreement. You may constitute this category if you have just begun a business, are thinking about a start-up or joint venture and do not want to spend too much on lease, but would still like to work in decent conditions. If you prefer a more reasonable solution and decide to rent a desk or a few on a flexible basis and with a scaling-up option: coworking is a perfect solution. If a large company decides to open a new team abroad or in another country they also may wish to use coworking space for a start and rent a couple of desks for the emerging team. They may choose to move to a micro office or a bigger serviced office once the team matures and grows up.

Remote workers

If your company is based in San Fransisco and you work from Kraków it may be hard to commute. You may work from home, of course, but with time it may impact your productivity and you may long for a work-life balance. Coworking offices are full of remote workers and contractors whose mother companies are spread around whole globe. Often the large companies that hire specialists abroad want to accommodate their staff in a comfortable office and the coworking offices are just the places for that.

The third way advocates

Every person that does not necessarily fit in any of the above categories, but likes reasonable, unordinary and convenient solutions. People who would rather ditch the corporate aesthetic and switch to a fresher approach. Who do not want to overpay for a workspace, but feel it is high time to invest in the working set-up.

Coworking stats:

According to the Global Coworking Survey 2017 the largest membership segments are IT, marketing, sales and writing.

(source DeskMag)

What are the benefits of coworking?

The number of coworking enthusiasts is soaring and there are several good reasons to justify it. Below is a rundown of the major advantages that make people love coworking:

1. Motivation.

It may be difficult to motivate yourself to get to work at home, and with time it becomes even harder. Procrastinating – quite the contrary. The pile of dirty clothes becomes a top priority and washing the dishes – an irresistible entertainment. As a result the house is sparkling clean and the work tasks remain piled-up and untouched. In a coworking office you do not have to clean anything, so you can procrastinate in a more worthwhile way.

2. Flexibility.

By joining a coworking office you don’t risk much. The agreements are mostly short-term, and the notice of termination is usually 2 to 4 weeks. Even if after a month you conclude that the certain coworking space does not fit your preferences, you may change an office or go back to the previous working model. It is really hard to find such adaptability and cost-effectiveness when you think about the offices with traditional lease.

3. Community.

When you pay the fee for your desk, in fact you buy the access to the community too. Coworking offices may differ in terms of their ambience and target clients types (check here for another article on that). With such a big choice of the coworking offices on market there is a high chance you will find the perfect one, just for your needs. If you have worked solo for a longer time, remember: it is good to talk with somebody sometimes, have a chat during a break, and check if your social skills are not dead yet. The real worth of having a chance to grab a lunch with people of your kind, who understand your dilemmas, way of working, and needs as a freelancer, digital nomad or a remote worker is beyond measure.

4. Networking.

No doubt there will be a whole range of personality types in a given coworking office, however you will probably notice there are some traits of character that are shared by many. Highly motivated, creative and inspiring: such people flock to coworking spaces. They may be working in the same industry and be happy to give you a slice of their brainpower or they might specialize in a field that is unknown to you, but very much needed for your development. This is how a business and experience network comes to life. Coworking offices are real breeding grounds for startups, new limited liability companies and projects that can grow into serious businesses.

5. Balance.

Investing in high-quality working tools is rarely a bad call. On the contrary: it usually brings tangible benefits. Likewise, you can consider the fees for a comfortable work conditions a good investment. Coworking offices boost productivity, stimulate and allow you to separate your personal life from work. Respecting your own time, spine (hello, working from a bed!), eyes and spirits sounds like an expenditure that will definitely pay off.

Should You Try Coworking?

The coworking idea comes with numerous advantages, but there is no guarantee it will suit you too. Coworking offices may differ a lot and even a tiny detail may impact your comfort. Luckily, when it comes to coworking, you are not forced to make a blind guess and sign a long-term contract (and it is often a case with the traditional office spaces).

It is always a good advice to arrange for a demo day at the coworking of your potential choice. One day of testing is, of course, not much, but it may be enough to spot things that may not go well with you. You can decide if the ambience seems OK, if a desk and a chair are comfortable. Also, due to the fact that the agreements are usually flexible and the notice of termination is mostly short (2-4 weeks), it is not like you are betting your life. At the worst you will lose a couple hundreds (that you can add to company’s expenses anyway) and go back to your previous work style.

Karolina Kondrak

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